Storyteller | Journalist
Hi, I’m Anja.
My life is finding stories. For media, brands and corporations.
As a journalist I find and create stories about exciting people, health, travel, initiatives, popculture, lifestyle and sustainability. I create those stories for German radiostations and magazines, sometimes also for video content. As corporate content specialist I find stories within companies. I develop brand-communication-strategies – analyzing and incorporating the brand’s DNA into a sustainable, holistic content strategy. Finding your stories and telling them on your communicational channels: blog, newsletter, broshure, social media, corporate publishing, reportages, press release, text, video, radio or podcast.
Brand Communication today means building trust and a long term relationship with customers, Finding ways through storytelling to make a brand emotionally tangible. That’s what great stries can do.
An overview over my services
A good product is only the beginning of a company’s history. Only if your product or service is seen and heard in the mass of news today, you will attract customers` attention. That`s why it is important for a brand to communicate sustainably with customers and within the market. I develop tailor-made, communication strategies to bring your message to the public and to sustainably increase your brand recognition. Through journalistically shaped knowledge of storytelling and trend savviness I am able to create relevant stories for your brand and translate complex information into easy understandable multimedia content for different channels.
As a journalist I research and write for different media formats. My texts and editorial concepts are used in print articles for daily newspapers, magazines and online, in radio and audio formats, audio guides, podcasts, in scripts for TV and corporate TV formats, press releases, blogs, company magazines, in explainer videos and brochures.
In publishing, project management refers to the tasks involved in overseeing the journey of a manuscript from the end of the writing process to printing and/or electronic publication. I coordinate media productions. My services include: Dealing with freelancers and other suppliers, account management, client support, keeping schedules, project-related control of external service providers such as graphic designers, TV editors, photographers, event managers – project management to create classic advertising material such as brochures, pictures, image films, podcasts, EPKs etc.
Communications & PR
Companies are increasingly relying on content marketing for their communications. The question: “What interests consumers” is key. Every element of this content should meet the requirements of modern storytelling: useful, original and catchy. Once we have formulated your content strategy, it is essential to play it wisely and consistently on all channels of your corporate communications: blogs, newsletters, corporate magazines, website, press releases, event planning, books, videos and social media.
Presenting & Acting
With more than 20 years of work in front of the camera and behind the microphone as radio and TV presenter as well as actress and model I am a well-known German brand face. I do presenting and acting for TV, Corporate videos, advertising, TV commercials and Audio- Productions, Radio Stations and movies.
A selection of my work
This is a selection of my projects. Click on one of the logos to see, hear and read. Enjoy!
“Marketing is no longer about the stuff that you make, but about the stories you tell.”