Hi, I’m Anja.
I am seeking out stories. For media, brands and corporations.
As a (Radio)-Journalist I find and create stories about exciting people, health, travel, initiatives, pop culture, lifestyle and sustainability. My stories were published and broadcasted for German radio-stations and magazines, sometimes also as video content. I worked as radio-presenter and editor for more than 25 years in Berlin.
As brand-communications and corporate content specialist I find stories within companies. Developing, analyzing and incorporating the brand’s DNA into a sustainable, holistic content strategy. Finding your stories and telling them on your communicational channels: blog, newsletter, brochure, social media, corporate publishing, reports, press releases, texts, video, radio or podcast.
“Brand Communication today means building trust and a long term relationship with customers or staff, finding ways through storytelling to make a brand emotionally tangible. That’s what great stories can do”.
A good product is only the beginning of a company’s history. Only through emotionally tangible stories your brand will unfold in the consicousness of customers. I help to find the specialities in your product to create a sustainable and consistent content strategy over all communicational channels.
For media I write, research and speak journalistic features, interviews and contributions. For corporates I create strategically planned content such as podcasts, corporate videos, press releases, blogs, company magazines, or Social Media.
I coordinate media productions. My services include: account management, client support, scheduling, project-related control of external service providers, project management to create classic advertising material such as brochures, pictures, image films, podcasts, EPKs etc.
Communications & PR
Before content became king I also consulted creative companies in their corporate communications and PR: Press Releases, Social Media, creating awareness in trade and specialized media, increase and maintain awareness in the B2B sector.
Presenting & Acting
With more than 20 years of work in front of the camera and behind the microphone as radio and TV presenter as well as model I am a well-known German brand face. I present and act for TV, Corporate videos, advertising, TV commercials and Audio- Productions, Radio stations and movies.
This is a selection of my projects. Click on one of the logos to see, hear and read. Enjoy!
“Marketing is no longer about the stuff that you make, but about the stories you tell.”