Home | Anja Medau

My Story

Storyteller | Journalist

Hi, I’m Anja.

I am a communications expert with a Masters degree in journalism and communications and have been working as journalist, as well as marketing/communications-, brand- and PR consultant for more than 20 years in Berlin, Germany.

My life is finding stories. For media, brands and corporations.

As journalist I work as writer, reporter, editor and author for well-known German radio stations, magazines and newspapers with a focus on pop culture, zeitgeist, lifestyle and health. As corporate content specialist I have about 10 years of experience in strategic communicational consulting for brands and companies. Here I develop communicational brand-strategies – analyzing and incorporating the brand’s DNA into a sustainable, holistic content strategy.

I consult companies in finding story driven journalistic communicational concepts, a corporate communications strategy, social media development, production of Video- and Photo shootings, produce creative corporate content and am able to understand and produce multimedia content on all levels: May it be text, video, radio, podcasts, blog, newsletter, social media, corporate publishing, reportages or press statements.

As a sports and nature fan, I like stories related to sports, ocean, health, environment and CSR.

My heartproject is my OceanMagazine: www.oceanamp.org

My Portfolio

A selection of my work

Telling your story – brand communication today.

Branding today isn’t your logo, your tagline or your name. Branding is building trust and a long term relationship with your customers. Content marketing is one of the branding solutions that lead the way today.

Today, it’s the audience who’s dictating the rules. Advertising over-load and ad-blockers make it impossible to break through the noise. This is why content marketing helps communicate your brand messages and the core values of your brand in an interesting and non-advertorial way. By creating relevant stories, content, infographics, videos, newsletters, blogs, magazines, PR-campaigns and social media activities, you provide your prospects with information they actually LIKE to consume. At the same time, you position your brand and become a thought-leader in your industry.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Seth Godin

Modelling

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Contact me

Content Creation

As a journalist I research and write for different media formats. My texts and editorial concepts are used in print articles for daily newspapers, magazines and online, in radio and audio formats, audio guides, podcasts, in scripts for TV and corporate TV formats, press releases, blogs, company magazines, in explainer videos and brochures.

Project Management

In publishing, project management refers to the tasks involved in overseeing the journey of a manuscript from the end of the writing process to printing and/or electronic publication. I coordinate media productions. My services include: Dealing with freelancers and other suppliers, account management, client support, keeping schedules, project-related control of external service providers such as graphic designers, TV editors, photographers, event managers - project management to create classic advertising material such as brochures, pictures, image films, podcasts, EPKs etc.

Corporate Communication

Companies are increasingly relying on content marketing for their communications. The question: "What interests consumers" is key. Every element of this content should meet the requirements of modern storytelling: useful, original and catchy. Once we have formulated your content strategy, it is essential to play it wisely and consistently on all channels of your corporate communications: blogs, newsletters, corporate magazines, website, press releases, event planning, books, videos and social media.

Presenting & Acting

With more than 20 years of work in front of the camera and behind the microphone as radio and TV presenter as well as actress and model I am a well-known German brand face. I do presenting and acting for TV, Corporate videos, advertising, TV commercials and Audio- Productions, Radio Stations and movies.

Content Strategy

A good product is only the beginning of a company's history. Only if your product or service is seen and heard in the mass of news today, you will attract customers` attention. That`s why it is important for a brand to communicate sustainably with customers and within the market. I develop tailor-made, communication strategies to bring your message to the public and to sustainably increase your brand recognition. Through journalistically shaped knowledge of storytelling and trend savviness I am able to create relevant stories for your brand and translate complex information into easy understandable multimedia content for different channels.