Marketing / Communications Manager
Elefant Tours is a German travel agency spezialized in Africa Travels.
- My tasks included: Implementation of a brand strategy workshop to improve and professionalize the recognition and communication of the companies Elefant-Tour, Namibia-Experience, South Africa- Experience, Tanzania-Experience and other experiences.
- Definition of target groups, brand identity, USPs, storytelling ideas –
- Streamlining of workflows by introducing co-working tools such as Dropbox, Google Docs as a project management tool and collaborative calendars.
- Pitch creation and winning a marketing cooperation with SA Tourism.
- Extension of the Elefant Tours Newsletter reach by introducing a new newsletter software as well as a pop-up.
- Creation and implementation of social media campaigns in German for Elephant Tours, Streamlining of workflows through the introduction of a new newsletter.
- Writing blog articles by keywords that target new customer segments and increase Google visibility
- Creation of story ideas for new videos, recreating text and voice overs for trade fair videos
- Planning and implementation of PR activities in German and English for our cooperation partner, NGO Oasis.